01 / 08
Financial Goals
Sets the size and ambition of everything else.
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M.S. — Brand Studio
A 5-Day Sprint — Vol. 01
Most founders build beauty.
We build revenue.
The Brand Book is the workbook founders use to turn an idea into a brand that can scale, license, and sell — in five focused days.
15+
Years on the revenue side
8
Strategic steps
1
Page brand book
Edition 01 · 202695 pages · PDF + Notion
01 — The Diagnosis
Brains without beauty is a deck no one reads.
Beauty without brains is a logo on a product nobody buys. The brands that win — the ones that scale, license, get acquired, or just generate real cash — have both. And they're built in that order.
What most do
- —Chase a logo before a strategy
- —Collect inspiration not insight
- —Build for taste, not demand
- —Launch with no roadmap
What you'll do
- —Set financial goals first
- —Define a vision that sells
- —Build a value prop people need
- —Create a system for growth
02 — The 8-Step Framework
The blueprint used by brands worth hundreds of millions.
Each step constrains the next. We don't start with logos. We start with money, then build the logic, the story, and the system around it.
02 / 08
Vision
Gives the brand a reason to exist and a direction to follow.
03 / 08
Mission
Turns the vision into day-to-day action the brand can deliver.
04 / 08
Value Proposition
Makes the brand necessary, not just different.
05 / 08
Brand Ethos
Four attributes that keep every touchpoint consistent.
06 / 08
Customer Archetypes
Specific people you're building for, not a vague 'audience.'
07 / 08
Business Plan
Assortment, marketing, and distribution as one system.
08 / 08
Execution
Pressure-test the brand and tie it back to revenue.
03 — The Sprint
One hour a day. Five days. A complete Brand Book by Friday.
Day 1
Financial Goals & Vision
The numbers and the reason to exist.
01/05
Day 2
Mission, Value Prop & Ethos
The densest day. The work compounds.
02/05
Day 3
Customer Archetypes & Naming
Who it's for. What you'll call it.
03/05
Day 4
Market Landscape & Platform
Where you fit. One repeatable sentence.
04/05
Day 5
Business Plan & Execution
How you'll deliver what you promised.
05/05
04 — By Friday
A one-page Brand Book you can hand to anyone.
A designer. A manufacturer. A retail buyer. An investor. A future licensee. One page that ends the guessing.
- 01Financial goals that constrain every decision
- 02A Vision and Mission that aren't generic
- 03A Value Prop that makes you necessary
- 04A Brand Ethos for every touchpoint
- 054–6 Customer Archetypes that are actually useful
- 06A Brand Platform in one repeatable sentence
- 07Assortment, marketing & distribution plan
- 08An execution self-audit to pressure-test it all
The Brand Book — Edition 01
Stop guessing.
Start with the number.
Digital workbook (PDF + Notion companion). 95 pages. One hour a day. A complete Brand Book by Friday.
$49$129
Founder launch pricing
Instant download · 30-day refund